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Fujifilm X10 Digital Compact Camera

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The Fujifilm X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows you to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

The X10 features an impressive 2/3" 12 megapixel EXR-CMOS sensor and a high-definition f/2.0 to f/2.8 FUJINON 4x manual barrel zoom lens (28-112mm)35mm equivalent, characterised by its brightness and superb picture quality right up to the edge of an image.

click here to go to the X10 microsite.

Build Quality
Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish.
The intuitive operability of the various dials and shutter-release button is also apparent with the manual barrel zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Superb Lens
The X10 features a newly-developed high-definition Super Electron Beam Coating FUJINON lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and a telephoto maximum aperture of 2.8.

The lens is capable of taking super-macro shots as close up as 1cm. This function can also be combined with 7-blade aperture to deliver a stunning soft-focus “bokeh” effect perfect for shooting portraits using the telephoto zoom.

Bright Viewfinder
An arrangement of 3 aspherical lenses plus a special dach prism configuration produces a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size. This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

Newly-developed large 2/3" 12 megapixel EXR-CMOS sensor and advanced EXR Processor
The X10 features a newly-developed large 2/3" 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to the FinePix F550EXR.

This bespoke EXR-CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from three options:
  • SN High Sensitivity and Low Noise mode
  • DR Wide Dynamic Range mode
  • HR High Resolution mode
  • High-speed EXR processor - continuous shooting up to 7 frames per second at 12 megapixels resolution and 10 frames per second at the reduced resolution.

Super-fast shutter release
With its super speedy shutter-release time lag of approx 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. It also features 1080p Full HD movie recording capabilities.

ISO settings
The X10 can capture shots between ISO 100 for well lit conditions and top picture quality and ultra-high ISO 12800 for the most minimal of lighting conditions. If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.

Film simulation modes
the X10 includes Fujifilm's unique Film Simulation modes. Eight settings are available, including Velvia/PROVIA/ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R/Ye/G filter settings.

White Balance
In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.


Charger Included Yes
Touchscreen No
Colour Black
Battery Compatibility Fitting Fuji NP50
Bag/Case size (not supplied) Tecno Shoulder bag - small, Apex 60 AW
Optical Zoom Banding 4-4.9x
HD Compatible Yes
Megapixel Banding 12 to 12.9 Megapixels
Maximum Image Resolution 4000 x 3000
Optical Zoom 4x
Lens Zoom
Digital Zoom 2x
Macro (cm) 1 cm
Focal Length (35mm equiv) for Digital Compact Cameras/Lenses 28 - 112mm
Storage for Digital Compacts SDXC, SD Card, SDHC
Connection Type HDMI, USB 2.0
Monitor Size 2.8"
Optical Viewfinder Yes
Electronic Viewfinder (EVF) Yes
Built-in Flash Yes
Audio Recording Yes
Image Sensor 2/3 inch
Exposure Compensation Yes
Movie Mode Yes
Video Out PAL, NTSC
Tripod Thread Yes
Dimensions (WxHxD) 117 x 69.6 x 56.8 mm
Weight (g) 350