Make your imagination a creator's reality

All you ever wanted was to be able to explore the possibilities that photography and videography can grant you to express what’s on your mind.
All you needed was the camera that could make that happen. It feels like you have been heard: here’s the creator’s shapeshifter that can catch up with your brainstorming inspiration.

The perfect match

You are the versatile type, the chameleon that craves any form of art and beauty. Sony RX100 VII was made for you. You wander through different disciplines devouring all influences and vibes you feel attracted by, tasting all styles and embracing all moods. Get ready to take it all in and create your own way without performance limits.

The Sony RX100 VII isn’t just the World’s fastest AF performance camera among fixed lens cameras with 1.0-type sensor, 357-point focal-plane phase detection AF, this showstopper will also follow your lead on different styles of photography as well as through your vlogging routine easily at the highest performance you could possibly expect from a camera.

Pro-Quality Performance

The Alpha 9-class speed and AF performance will serve your excellence towards portraits and landscape photography, with up to 60 AF/AE calculations per second and an amazing 20 fps blackout-free continuous shooting with AF/AE tracking. You’ll never miss the perfect shot with the Real-time Tracking and Real-time Eye AF that would cleverly follow your subject’s movements, up to 90fps single burst shooting.

These outstanding features are supported by the high-speed image processing engine BIONZ X, already adopted on Alpha 9 - Alpha 7RIII/IV to minimize the time lag on the viewfinder display, along with the newly developed Exmor RS 1.0-type stacked CMOS image sensor with DRAM chip making you able to obtain every bit of the high speed performance of the camera.

Always ready, always connected

All the “I wish I had my camera with me” moments will be over with the Sony RX100 VII when you are aiming to nail action shots or making the most of your pet’s candid situations: this is a pocket-sized marvel full of surprises that allows you to shoot on a 24-200mm range / F2.8-4.5 5 ZEISS Vario-Sonnar T*Lens. You can enjoy exploring new compositions and angles of your own perspective with the LCD touch screen, tiltable 180° degree and 90° down. 

Your content now has the instrument to become music to your ears. Get lost in your wanderlust fantasy and record your unique travelling point of view authentically in 4K HDR and in 4K Active SteadyShot™ to reduce camera shake up to 8 times more effectively than previously available. You will be able to vlog as you pictured it and let your camera do all the work with the Real-time Tracking and Real-time Eye AF to get real life moments that would make the difference in your feed. 

This is your chance to reach the pro-level video performance designed by Sony for the creators, maximising on quality and expanding on flexibility: you can now have fun with the vertical position recording and transfer your data straight to your smartphone, allowing you to edit your videos in the most popular social media format.

You always wanted more and here you have it, the only camera that would take you exactly where you imagine to be. The Sony RX100 VII is proven to be the all-in-one answer to make your vision a creator’s reality.

Create what's on your mind, pre-order the camera you always wanted

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