In order to meet the demand of the mobile phone market, a new product was developed - the miniSD memory card. This card offers all of the benefits of SD but in a much smaller size. New capabilities in 2.5G and 3G mobile phones including built-in digital stills cameras, content downloading, and games are dramatically increasing the requirements for data storage and creating the need for removable storage. The miniSD card meets this need by providing the functionality of a standard SD Card in the ultra small form factor required by mobile phones. The miniSD Card is over 60% smaller than an SD card. MiniSD is fully compatible with SD devices by using an optional adapter.