• Storefinder
Free Delivery
Price Match
Trade in


Go to My Basket Section

Meet the new Fujifilm Arrivals

Fujifilm X-T20

The X-T20 is a new mirrorless camera from Fujifilm which packs powerful imaging capabilities into a highly portable and stylish body. With magnesium-alloy top and base plates, plus three aluminium dials for quick adjustments, it’s clear that this newest Fujifilm is definitely part of the X-series family. But what’s new?

On the camera’s exterior a tilting touchscreen LCD allows you to adjust the camera to easily take pictures from all angles. A dedicated Video option has been added to the camera’s main control dial for quick switching to moving picture recording mode and 4K video capture.

Inside the camera is a new 24.3MP sensor and updated processor for Fujifilm’s best possible picture quality and super-fast start-up times. These both work alongside a newly-redesigned AF algorithm that’s been tweaked to improve focus tracking of moving subjects.

And of course, as the new X-T20 is part of Fujifilm’s X series of mirrorless cameras, you’ve got access to 24 high-performance Fujinon lenses for ultimate creative flexibility.

The X-T20 is available body-only or as part of a kit with the 16-50mm or 18-55mm lenses – and anyone pre-ordering the camera before 23 February will get a free black half-case to keep their stylish camera looking good as new.


The X100F is Fujifilm’s newest member of this wing of the family, and replaces the X100T in the manufacturer’s line-up. The X100F has the latest 24.3MP, optical low-pass filter-less APS-C sensor plus a high-speed image processor which – when combined with the camera’s Advanced Hybrid Viewfinder and stylish design – makes this a compact camera that any photographer would be proud to have in their kitbag.

Fujifilm’s historic dedication to colour reproduction has also been worked into this new camera – the hugely popular Fujifilm Film Simulation modes are on offer, allowing you to add filmic filters and effects to your photos without having to download images to editing software or apps. When you’re ready to share your shots, Fujifilm’s Camera remote app works with the camera’s built-in Wifi connectivity – making it simple to browse and upload images to your phone or tablet.

The X100F has also had updates for usability: the magnification of the Advanced Hybrid Viewfinder can now be adjusted for improved accuracy when focusing on tiny details, and two new additions to the camera’s exterior – an ISO dial and a Focus Lever – allow you to adjust settings without taking your eye from the viewfinder.

New X-mount XF 50mm F2 R WR lens

X-series users will be particularly delighted by the third announcement from Fujifilm: a new X-mount 50mm lens with a maximum aperture of f/2 that’s simply perfect for portraiture.

The XF 50mm F2 R WR lens is also weather and dust resistant for shoots on the go (perfect when paired with the weather-resistant X-Pro2), and also offers high-speed AF reaction times when working with moving subjects.

This lens works out as the equivalent of 76mm – a mid-telephoto length – and sits alongside the XF 35mm f/3 and XF 23mm f/2 in Fujifilm’s line-up of compact, lightweight lenses.